On July 7, raise a toast to the place where friends gather and memories are made. It’s National Dive Bar Day!

From the one-time speakeasy to the little hole-in-the-wall, the dive bar is like an old pair of jeans; it just fits right. During the week, we can stop in, our team will be playing on the TV, and the beverages will be icy cold. The same dart and pool leagues meet every year, and familiar faces go head to head.

Dive bars last. On Friday nights, even their sweethearts still show up for date nights at the beach shack where they met 20 years ago.  If we drive the back roads of small towns, the dive bar serves the best steaks for miles around. 

The dive bar is more than just a place to kick back and relax. It’s where we mark out life’s plans, celebrate its successes, and make memories to treasure. We make friends who become family and remember those who have left us behind.

This holiday is about the first place to come to mind when it’s time to celebrate, to hang out with friends or just feel at home once again. We may use the term dive bar with a bit of fondness, however, many of these places have been around a long time. “I remember when…” is a familiar phrase heard often enough. Raise a toast to the bars and pubs where they know us and take care of us. 


Join Seagram’s 7 Crown and visit your favorite local dive bar. Have a 7&7 on 7/7 or your beverage of choice and give them a shout out. Be sure to bring your friend and share your memories, too. Make sure to use #NationalDiveBarDay to share on social media.

**Always drink responsibly and designate a sober driver. 


Seagram’s Seven Crown founded National Dive Bar Day on July 7 to honor all the dive bars around the country and to recognize them as an American past time that will never die. Seagram’s Seven Crown strives to help preserve the dive bar, those places with lasting personality, who take care of their own. Through historic preservation initiatives, Seagram’s 7 supports the National Trust for Historic Preservation. 

The Registrar at National Day Calendar proclaimed National Dive Bar Day to be observed annually in 2018.